Emilio Pardo
Posthumous President
Emilio Pardo was the Senior Vice President, Chief Marketing & Communications Officer at Jackson responsible for the strategy and direction of branding, marketing and communication across the North American Unit (NABU) of Prudential plc. Pardo reported to Barry Stowe, chairman and chief executive officer of Prudential plc’s NABU, which includes Jackson, its subsidiaries Jackson National Life Distributors LLC (JNLD) and Jackson National Asset Management, LLC® (JNAM) and its U.S. affiliates National Planning Holdings®, Inc. (NPH) and PPM America, Inc. (PPMA). Pardo served as a member of the Prudential plc Leadership Team, which consists of key senior managers across various business units of Prudential plc worldwide. He brought more than 20 years of marketing, communications and business leadership experience across corporations, nonprofits and government organizations. He served for more than 10 years as the chief brand officer and a member of the executive team of AARP. In this role, Pardo was responsible for strategy, management and integration of the brand throughout the organization, including more than 50 offices nationwide and 70 direct reports. During his tenure with AARP, Pardo conceived and launched national campaigns to
reinvigorate the organization's mission and impact across the country, including "Drive To End Hunger,” "Divided We Fail," and “Create The Good." Most recently, he led the visioning, creation and implementation of "Life Reimagined," an innovative financial, health and lifestyle platform designed to help individuals navigate life transitions. Pardo also facilitated strategic relationships with partners such as Uber, Google and Optum/United Health. Pardo was the senior vice president of Business Development at AARP Services, Inc. At AARP Services, he was responsible for all product development, product licensing, new market channel development, and joint ventures for AARP Services. He also managed all strategic alliances and corporate partnership efforts for AARP, which included working with organizations like The Home Depot, United Health Care, The Hartford Group, Proctor & Gamble, and Travelocity. Before joining AARP, Pardo held executive positions in business and partnership development, corporate reputation management, branding, and public affairs. He was a senior executive for Discovery Communications, Inc., where he was responsible for strategic business development spanning all 14 broadcast networks including Discovery Health Channel, Discovery Channel, Travel Channel, Animal Planet, TLC, and FitTV. While at Discovery he developed a number of new on-air and off-air partnerships for the health and fitness sectors, including the development of the first-ever Continuing Medical Education (CME) broadcast programs for Discovery Health Channel and forging dozens of public/private alliances with organizations such as the U.S. Department of Health and Human Services, the Centers for Disease Control, the White House Office of Drug Control and Policy, The National Park Service, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, and The African Medical Research and Education Foundation. As a significant partner of The Music in Me Foundation International, Emilio Pardo contributed his vast development and management experiences to the nonprofit. His innovation, tremendous heart and loving spirit will be everlasting.